Even strong aviation brands struggle to explain what they do in a way that moves decision makers. Messages get muddy. Videos look nice but do not sell.
You do not get noticed where it matters. The result is wasted budget and missed targets for pilot recruitment, maintenance hiring, or student enrolments.
Kontora supported the launch of a new consumer-focused marketing initiative - a first within CAE’s traditionally B2B-driven culture. Our mandate was to design and execute a direct-to-pilot campaign that could attract, inform, and convert individual candidates for the ATP CTP program.
Kontora developed the complete funnel: strategic copywriting, dedicated landing page, Google & Meta ad campaigns, and a suite of awareness and conversion-oriented videos.
Through Google and Meta ads, Kontora generated over 250 qualified leads per month within the first months of the campaign, while maintaining a cost per lead below $100
Our video-first campaigns pair sharp messaging with paid distribution on Google, Meta, YouTube, and LinkedIn so your best prospects see you and take action.
The outcome: a repeatable system that attracts pilots, technicians, and students while reducing acquisition costs.
Evaluate your offer and current campaigns.
Research customers and competitors to validate what the market wants.
Build a lean strategy, scripts, creative, and high-converting landing pages that cut CPL.
Go live on Google and Meta.
Track performance, cut weak audiences and placements, and scale winners.
Validated offer, conversion-ready pages, and live lead flow that improves over time.
